Measurable value of Digitalisation in Business

Measurable value of Digitalisation in Business 

 

Sales and Marketing 

Marketing plays a key role when it comes to promoting and selling products or services. Marketing can also complete more enhanced market research online. This will positively impact a business as the company will benefit from more sales. With more sales comes more success, which means it grows their business. 

 

 

Operations 

Digitalisation allows for operations inside a business to improve. It enables automation, an increase in data quality, as well as the collection and structure of data. Communication channels are also enhanced. With communication comes accessibility. This means messages can be sent and answered within 24 hours. 

 

Key Performance Indicators (KPI) 

These are measurable values that indicate how effectively a business is achieving it’s key business objectives. There are two forms of key performance indicators: High level KPI’s and Low level KPI’s. Running a business will also be easier to monitor. This is  

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